TFO proudly welcomes Toby Uppinghouse of Sacramento, California into an advisory role.
Retiring from his responsibilities as sales rep in the region, Toby humbly will transition the territory into the hands of Sales Rep Clint Nicholson.
TFO warmly thanks Toby for his dedication and efforts as a sales rep and true ambassador of the sport. All of us in Dallas are excited for the future.
While managing TFO sales in California for thirteen years, Toby’s relationship and industry acumen helped grow and nurture a critical foundation for TFO product. With his infectious smile and laugh, Toby has not only become a staple in his community for how an industry member should act, but has been the right, “TFO,” type of person from the beginning.
We excitedly look for continued growth and brand awareness through his participation at dealer events and consumer shows.
Toby will continue to operate his immensely successful guide and outfitting business, Edgewater Outfitters, while focusing on big picture relationships and product development with the existing TFO design team. Toby will also be an important contributor to our social media presence due to his talents behind a camera lens.
While the California Delta, and northern California trout and steelhead rivers are home, Toby has been an active angler and guide in Montana, Alaska and Mexico. His vast experience in both fresh and saltwater will continue to be a welcome addition to the sport and TFO team.
Toby is an active contributor and leader in the Cast Hope organization. Cast Hope is a 501(c)(3) nonprofit organization positively impacting kids and their mentors in the communities of Northern California, Southern California, and Western Nevada through free fly fishing and outdoor experiences. Through programs, clients help build mentoring relationships, fly fishing skills, outdoor knowledge, sustainable practices, and personal values. Cast Hope’s gift of the outdoors empowers each mentoring pair to grow closer as they participate in healthy hobbies together.
Toby and his wife Sue, who dwarfs her husband’s good looks by many miles, currently preside in Sacramento with their dogs Hunter and Sammy, and probably far too many boats in the drive-way.